JEZDOVIĆ KATARINA

As a brand strategist and designer, I help ambitious businesses position themselves as category leaders through visual identities that work as hard as the brands behind them.

My work sits at the intersection of strategy and creativity. Before anything gets designed, I take the time to understand what drives your business — its goals, challenges, competitive landscape, and what makes it genuinely different. That understanding is what separates a brand that looks good from one that actually performs.

From brand consulting and creative direction through to final production, I guide clients across the full process ensuring what gets built is not just distinctive, but built to last and scale.

Selected Projects

Art first. Rules second.

My work spans many corners of visual communication—branding, art direction, design, and the unexpected in between. If you know what you need, I’ll help you bring it to life. If you don’t, we’ll figure it out together.

* Full case studies and project presentations are available on Behance.

Client:

Compass, UK

Industry:

Fintech SaaS

Services provided:

Art Direction, Brand Identity, Website Design

Outcome:

Transitioned to a full brand identity and successfully relaunched within 6 months. +£500k added to the sales pipeline within the first month, with 100% attendance to webinars since relaunch.

Client:

Frankachela, Spain

Industry:

Food services

Services provided:

Art Direction, Brand Identity, Illustration, Web Design

Outcome:

Developed a complete visual identity for a location catering company serving the film, TV, and fashion industry — from brand concept and illustration system to a fully designed landing page, relying on a cartoony, dark humour illustration style.

Client:

OJU Muzeji Kotor

Industry:

Culture&Heritage

Services provided:

Art Direction, Editorial Design, Print Production

Outcome:

A hardcover monograph designed for MPI Museums Kotor, documenting 375 works of art donated to the city following the 1979 earthquake. The design takes a deliberately institutional approach — discreet, precise, and fully in service of the artworks and their historical significance.

Client:

Noventa Consulting AG, Switzerland

Industry:

Management consultancy

Services provided:

Art Direction & Visual Identity Redesign — existing logo mark retained, Website design

Outcome:

Retainer project (ongoing)

Client:

YOKANA, Belgrade
(via Art&Code Studio)

Industry:

Custom shoe manufacturing

Services provided:

Art Direction, Brand Identity, Packaging Design

Outcome:

Visual identity and packaging design for a custom-made leather espadrille brand — built on the idea that the identity should frame the product, not compete with it. The result is a restrained, feminine aesthetic that lets the craftsmanship speak for itself.

Client:

OJU Muzeji Kotor

Industry:

Culture&Heritage

Services provided:

Art Direction, Brand Identity, Packaging Design

Outcome:

Event branding and design concept for a multidisciplinary research project presenting a rare marble portrait of Roman Emperor Domitian, held at MPI Museums Kotor. The visual identity balances institutional precision with an accessible take on classical heritage.

Client:

BEMTI, Switzerland

Industry:

Marketing

Services provided:

Creative & Art Direction, Brand Identity

Outcome:

A bold, weird, and completely intentional identity for a Zurich-based content accelerator that refuses to take itself too seriously.

Client:

LINEUP Aligners Kit, Serbia

Industry:

Dental & orthodontics

Services provided:

Art Direction, Brand Identity, Packaging design, Print production

Outcome:

Visual identity and full packaging design for a dental aligner kit — including a mirrored box with built-in therapy tracker, individual foil packaging, and branded tote bag.

Client:

CUDO, USA

Industry:

Entertainment, & Gaming

Services provided:

Art Direction, Brand Identity, UI Design

Outcome:

Complete visual identity and art direction for a US-based entertainment company building interconnected story universes across television, gaming, and toys.

What can I help you with?

Creative & Art Direction

Strategic visual planning and storytelling that align with brand goals and ensures every project connects with its audience.

Brand Identity & Design Systems

Crafting distinctive, cohesive brand systems that reflect values, build trust and drive recognition.

Web design

Designing digital experiences that feel clear, intuitive, and enjoyable for the people who use them.

Illustration

Creating imagery that adds personality to a brand and helps tell its story in a relatable way.

Marketing design

Directing social media and digital platforms with content and planning that engage audiences and maintain consistency across channels.

Print design

Developing printed pieces—like packaging, editorials, publications and marketing materials—that give a brand a tangible presence.

Approach & Values

I invest time in understanding what drives your business—what you aim for, what keeps you up at night, and what makes your brand unique. When I know the heart of your story, I can create solutions that align perfectly with your vision, values, and target audience. I believe in meaningful partnerships, and this starts with genuinely connecting with businesses and individuals who share same enthusiasm for creative excellence and making a difference in their respective fields. I collaborate with people who value creativity, honesty, and making something that truly matters.

Work process

Every project starts with clarity—your goals, your brand, your audience. From there, I shape creative solutions where every element has purpose and impact. Nothing is decorative for decoration’s sake; everything is designed to move your brand forward.

Initial Consultation

Understanding your goals, challenges, and vision

1

Project Proposal

Defining timeline, scope, and budget

2

Research & Strategy

Brand analysis, market positioning, direction setting

3

Creative direction

Concepts, Moodboards and setting visual tone & language

4

Design development

Crafting the visuals, creating presentations and refining details

5

Production & Delivery

Preparing assets, overseeing execution, final handoff

6 Consulting 💬

I help businesses re-imagine or refine their digital presence, developing personalized strategies and actionable recommendations that improve performance.

Projects & Retainers 🚀

I take on full projects from inception to completion, ensuring high-quality execution that stays true to a strategic vision. For ongoing support, I also offer flexible retainers.

Agency collaboration 🤜🤛

I enjoy collaborating with agencies as a freelance consultant or integrated team member, contributing artistic leadership, strategic direction, and expertise in UI/UX design.